As the Partnerships Manager at Magnetic Me, I had the pleasure to run numerous campaigns with amazing creators, leading to an influencer network of over 200+. Here are a few campaigns that I conceptualized and executed from start to finish.
Lalo Play Kit x Magnetic Me Doodle Pop
With the Lalo team, we wanted to promote their famous Play Kit along with our “Doodle Pop” print launched Fall 2024 for back to school. I laid out an influencer campaign about the vibrant story of finding creativity and independence amongst children while returning back to the classroom. We encouraged our partners to share personal and fun stories and overall this campaign created amazing content!
Magnetic Me Holiday 2024
Our Holiday Campaign focused on being OOO and spending quality time with the people who truly matter. With the help of amazing creators, we developed a beautiful two-month campaign for the holiday season, featuring over 20 creators.
Magnetic Me Halloween: DIY Costume
For this influencer campaign, we wanted to go beyond just pajamas. We encouraged influencers to think outside the box and create amazing DIY Halloween content that our community could replicate. We provided the pajamas, they gathered the supplies, and together, we created something magical.